Aired: September 26, 2008 | Season: 4 | Episode: 3

Overview
Runtime: 21m
Directed by: Fred Savage
Written by: Adam Stein, Charlie Day, Rob McElhenney
Guest stars: Carter MacIntyre, Edy Ganem, Frank Harts, Jennifer Birmingham, Liana Mendoza, Marlene Mc'Cohen, Nancy Stelle, Steve Morrison, Suzanne Quast, T.J. Hoban
Description
Due to the gang's latest "business expenses," Paddy's is in dire need of money. Frank buys a billboard to advertise the bar, but Dee decides to create a viral video to post on YouTube for promotion. Charlie quickly joins her, leaving Frank and Mac to hold a contest for some hot models to feature on the billboard. Naturally, Dennis joins the competition to prove his worth.